Event calendars tell users about interesting events that are about to happen. They can also help create an impression of how busy the near future will be. Furthermore, calendars may double as a navigation or filter tool.
Events as blog posts in WordPress
I’ve helped build a number of event calendars for websites in the past, especially for websites based on the WordPress-CMS. For small businesses and organisations who mainly need a website for informational purposes, WordPress is a powerful choice because it is cheap, easy to install, easy to maintain and well supported.
A basic WordPress-based website shows information as a series of blog post abstracts on its homepage, the most recent one at the top and posts getting progressively older as the visitor scrolls down the web page.
A simple way to draw attention to events is to display them as blog posts. WordPress started out as a blogging platform so it’s well suited for this purpose. There are a number of problems with this approach:
- Events don’t necessarily mix well with regular blog posts or news items.
- Regular blog posts are best sorted by publication date, events are best sorted by event date.
- If you wrote about an event early on, it would get pushed off the screen by more recent posts.
In short, people would have to start hunting for your events or your news or both. For that reason it is best if events and blog posts are separated. This is where event calendars come in.
Luckily WordPress offers a lot of plugins for event calendars. Searching for these plugins in the WordPress plugin directory yielded the following number of hits per search phrase: events (1,001), event calendar (314), event list (841) and so on.
Grid type event calendars
If you look at the screenshots from the top results for each search, you will see that most of the event calendars are displayed as classical calendars, that is to say a matrix in which each column presents a weekday and each row a week.