Who was Joe Pillow?
When the Amiga was first shown to the public, the custom chipset was still in the prototype breadboard configuration and was extremely delicate. To get the prototype to the Winter CES show in 1984, the team were forced to purchase a seat on an airliner for the stack of boards. According to the flight rules a name should be associated with every seat booking and printed upon the ticket. In the event of a plane crash the booking index could be used to identify occupants on the flight. As a result, Joe Pillow was born!
From the Amiga History Guide.